Who are you doing this for? (Who owns the project? Who is interested in the outcomes?)
Why are you concerned about the environment? (What evidence do you have already to identify the issues of concern? Also, what assumptions,models etc do you base your concerns on?)
Why do you want to carry out an environment sampling program?
Have you consulted the community about their concerns?
Why will this (or any) monitoring program help improve environmental or other outcomes?
Can you draw a diagram of the situation of concern and how your program fits in?
How will you know the program has been successful?
What will you do with the answer?
What will you measure, and why will it help address the issues of concern to you?
How will you incorporate the precautionary principle?
How will you choose sampling sites, times, frequencies etc?
Can you afford the program you need? If not, what can you afford that is worth doing?
How will you know you can trust the results?
How will you analyse the results?
How will you communicate the results?